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Transaction |
2024
Stickee Technology acquired by Opensignal
US-based Opensignal acquired UK data and software business Stickee Technology, bringing together complementary mobile analytics capabilities.
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Client
Stickee Technology
Other party
Opensignal
Advisor
Headpoint Advisors
Geography
United Kingdom, United States
Sector
Technology
The transaction
Stickee Technology is a UK B2B software and data-insights provider serving global technology businesses including Google and Samsung. Its Magpie platform helps brand owners monitor how third-party retailers present and sell their products online across more than 50 countries. The company had also expanded its workforce to more than 100 people and invested in artificial intelligence.
Headpoint Advisors advised Stickee’s shareholders on the sale to Boston-headquartered Opensignal. Opensignal provides independent network-experience and market-performance intelligence across wireless and broadband markets in 90 countries, with operations spanning North America, Europe and Asia. Backed by Berkshire Partners, the acquirer provides an international platform for the next stage of Stickee’s development. The consideration was not disclosed.
At a glance
Transaction type
Sell-side M&A
Industry
Technology
Value
Undisclosed
Completion
2024
Cross-border context
The transaction connected a UK data and software business with a US-headquartered connectivity-intelligence platform. Headpoint Advisors supported the shareholders through an international sale to a strategic technology acquirer.
Advising firm
Headpoint Advisors
Solihull
United Kingdom
Headpoint advises private business owners and management teams on company sales, acquisitions, management buy-outs and raising capital. Its partner-led approach combines transaction experience with sector knowledge and international relationships.
From their head office in the heart of the UK, Headpoint supports complex domestic and cross-border transactions, typically with deal values of £10 million to £200 million.
